Honda125 Project

· 6/12/11 · Reblog

The idea here is to communicate versatility and individualism. As discussed in my previous post - the best way to appeal to such a diverse set of social sub cultures and buyers with their own set of preferences is to allow them to own “their OWN bike”. The system concept involves a central frame and set of bike components designed for end user assembly. The idea of an open source community where custom parts/visuals can be ordered or even uploaded, entertains a modern generation in their need for personalization and statement.